Gen Z’s shopping habits: an audience yet to be catered to fully?
Generation Z (or simply Gen Z) is the cohort succeeding the Millennials and preceding Generation Alpha. Those born between 1996 and 2012 are considered to be a part of Gen Z and are also called Zoomers. Present-day teenagers and young adults form Gen Z. Generation Z is a group of highly complex individuals without a doubt. They are the first generation to have access to the Internet […]
