Make every product discoverable.

Okkular product enrichment platform

Use Okkular’s AI-powered services to keep large, fast-moving retail catalogues enriched with SEO-ready metadata, consistent attributes and channel-ready product content at scale — so shoppers can find, understand and buy more of what you sell.

For multi-segment retail catalogues — with structured attribute frameworks that keep product data consistent across segments.

  • Structured attributes and metadata from product images, feed fields and APIs
  • Channel-ready product descriptions governed by your brand rules
  • Consistent outputs across segments, categories and channels
  • Powers better search, richer filters, visually similar product discovery and recommendations
Okkular product enrichment platform

Trusted by leading retailers

Poor product data makes great products hard to find.

Search, filters, recommendations, SEO and product descriptions all rely on catalogue data. When attributes are missing, inconsistent or trapped in supplier copy, shoppers struggle to find what they want — and retail teams spend too much time fixing product data manually.

Search underperforms

Products do not appear for the words shoppers actually use — because attributes and synonyms are missing from catalogue data.

Filters are incomplete

Customers cannot narrow by attributes such as material, colour, style, size, finish, occasion or use case — because those attributes aren't structured.

Product content is inconsistent

Descriptions vary by supplier, team, segment, category and channel — making it impossible to maintain quality at scale.

Catalogue work does not scale

Manual tagging, rewriting and reformatting slows down product launches, merchandising and channel expansion.

Channels need different content

The same product may need different copy for ecommerce, marketplaces, feeds and campaigns — creating extra manual work per channel.

Visual discovery gets stale

As new SKUs are added, similar-product results and recommendations need to stay current — otherwise shoppers miss relevant alternatives and related products.

Product discovery is a revenue problem

$2T

Lost annually to search abandonment globally

Google Cloud, 2023

94%

of consumers received irrelevant retail search results

Google Cloud / Harris Poll, 2021

44%

of shoppers say it takes at least 3 minutes to find the product they need

Constructor, 2024

Industry research shown for context.

Transform Section

From inconsistent catalogue data to revenue-driving discovery.

Before Okkular
After Okkular
Products missing key attributes
Products enriched with structured, searchable attributes
Inconsistent filters and weak search
Better search relevance, richer filters and improved discovery
Manual tagging and supplier-led data
Automated enrichment across product images, feeds and APIs
One generic product description
Multiple channel-ready descriptions from one product record
Attribute drift and inconsistent AI outputs
Segment-level attribute hierarchies keep outputs consistent
Out-of-stock pages become dead ends
Similar alternatives and visual recommendations keep shoppers engaged

AI catalogue enrichment for retail product discovery.

Okkular transforms product images, product feed fields and API-provided information into structured attributes, metadata and channel-ready content that improves how products are searched, filtered, described, recommended and bought.

Catalogue Enrichment

Generate structured attributes and metadata from product images, feed text fields, specifications and API-provided information.

Explore Catalogue Enrichment →

AI Product Descriptions

Create descriptions that follow your brand voice, tone, length, required phrases, avoided phrases and segment rules.

Explore Description-Gen →

Omnichannel Product Content

Generate multiple descriptions per product, each tailored to a channel, marketplace, feed, campaign or template.

Explore Description-Gen →

Product Discovery & Visual Search

Use enriched attributes to improve search, filters, visual discovery, similar-product recommendations and out-of-stock alternatives.

Explore Product Discovery →

Integrations & APIs

Deliver enriched data into ecommerce, PIM, marketplace and catalogue workflows through integrations, exports and APIs.

Explore Okkular API →

From product data to better discovery — at catalogue scale.

See how it works
Segment frameworks

Built for consistency across segments and categories.

AI can extract product details. Retailers need those details to be consistent across thousands of products.

Okkular uses structured attribute hierarchies for supported segments so attributes remain repeatable, searchable and useful across the categories within each segment — powering filters, descriptions, recommendations, visual search and analytics.

Segment-level attribute hierarchies
Category-specific attribute groups
Controlled attribute naming and structure
Consistent outputs across repeated runs
Flexible process for new segments and categories

Not just extracted. Structured, consistent and ready to scale.

Fashion & Apparel

Fashion & Apparel

Dresses Tops Trousers Outerwear
Furniture & Homewares

Furniture & Homewares

Sofas Beds Tables Bedding
Craft, Fabrics & DIY

Craft, Fabrics & DIY

Yarn Fabric Patterns Tools
Outdoor, Sports & Leisure

Outdoor, Sports & Leisure

Apparel Footwear Equipment Gear
General Merchandise

General Merchandise

Electronics Toys Lifestyle Accessories

Bring us your segment

Custom attribute hierarchy built with your team

Talk to us →
Omnichannel Section

Omnichannel content

One product. Multiple channels. The right content for each.

Retailers rarely sell in one place. The same product may need a rich ecommerce product-page description, a structured marketplace version, a shorter feed-ready description and campaign-ready copy.

Okkular generates multiple descriptions from the same enriched product record using retailer-defined templates and channel-specific rules.

Not just generated. Governed, channel-ready and ready to use.

Explore Description-Gen →
Ecommerce product detail page
Template A

Premium tone · Paragraph format · 65–80 words · SEO optimised · Style guide active

Amazon marketplace
Template B

Practical tone · 5 bullet points · Keyword-dense · Compliance rules applied

Google Shopping & search
Template C

SEO-first · Short format · Attributes in title · Feed-ready structured output

Wholesale & partner portal
Template D

Technical tone · Trade language · Specs-led · MOQ and lead time included

Social commerce & email
Template E

Conversational tone · Short punchy copy · Styling-led · Campaign language active

Make products easier to find, compare and buy.

Enriched product data improves the experiences shoppers rely on. When products are structured consistently, shoppers can find them faster — whether they search by words, filters, visual similarity or product intent.

Better search relevance

Structured attributes and synonyms help products appear for the words shoppers actually use.

Richer filters & navigation

Consistent attribute hierarchies power accurate, complete filters that help customers narrow to exactly what they need.

Visual search

Visual attributes power accurate image-based product matching across large catalogues.

Similar-product recommendations

Recommend visually and semantically similar products — including relevant alternatives when items are out of stock.

Out-of-stock alternatives

Keep shoppers engaged on-site with intelligent alternatives surfaced automatically when preferred products aren't available.

SEO & content discoverability

Attribute-rich descriptions and metadata help product pages rank for the terms customers search — improving organic traffic.

Workflow Integration

Generated, structured and delivered into your workflow.

Product content only creates value when it reaches the systems your teams use every day. Okkular supports catalogue workflows through ready-made integrations, structured exports and APIs.

Ready-made Integrations

Connect with platforms like Shopify and Apparel21 through pre-built integrations.

Structured Exports

Export enriched data in formats ready for catalogue and merchandising teams.

Custom APIs

Build your own integrations using our API for complete control and flexibility.

Flexible Delivery

Deliver product enrichment, descriptions and metadata exactly where you need them.

Our Partners

Trusted by leading retailers

Retailers use Okkular to enrich product catalogues, improve discovery and automate time-consuming product data workflows.

View all case studies →
View all case studies →

Ready to maximise revenue by making every product discoverable?

Show us your catalogue. We’ll show you how Okkular can enrich your product data at scale and turn it into better discovery, better product content and better retail outcomes.