Product descriptions at catalogue scale — governed by your rules
Create SEO-friendly, consistent and brand-aligned product copy across thousands of SKUs using product images, feed text fields and API-provided data — with configurable rules for tone, length, structure, phrases and segment requirements.
Crafted from premium cotton-Oxford weave, this slim-fit shirt delivers understated elegance for the modern professional. A classic button-down collar and precise tailoring create a clean silhouette that transitions effortlessly from boardroom to weekend occasions. The breathable fabric ensures all-day comfort without sacrificing refinement.
to write one description manually
to generate with Description-Gen
What retailers need from product copy
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Accurate & attribute-rich
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Brand voice compliant
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SEO & search-friendly
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Segment-specific rules applied
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Consistent across thousands of SKUs
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Ready to export, no reformatting
Retail product copy needs more than a good first draft
Retailers need product descriptions that are accurate, persuasive, search-friendly and consistent with brand guidelines. They also need those descriptions produced across large catalogues, formatted for their channels and aligned with segment-specific rules.
Description-Gen helps retailers generate high-quality product copy using product metadata, catalogue data, feed text fields, API-provided product information and retailer-specific rules.
From product data to publish-ready content
Description-Gen is designed for product content operations, not one-off copywriting. It brings together product inputs, category context, brand rules and structured outputs through a purpose-built retail AI workflow.
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1
Product inputs
Images, feed fields & API-provided product information
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2
Enrichment & validation
Attributes extracted and validated against catalogue rules
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3
Copy generation
Brand rules applied, descriptions written at catalogue scale
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4
Structured delivery
Published to your workflow, platform or export format
Not just generated. Structured, governed and ready to use.
The Nike Air Max 1 Ultra Moire is a low-top lace-up sneaker with a flat sole and enclosed heel. The perforated leather upper sits over Air Max cushioning for all-day comfort. Wipe clean. Available UK 3–9.
Inputs
Enriched with generated tags from images — and non-visual metadata extracted from your feed.
Okkular can both generate and extract metadata relevant to your product. Generation picks up visual attributes and tags directly from product images. Extraction pulls non-visual elements — titles, care instructions, material composition, sizing — from your product feed, where available. Both are integrated automatically into a single, meaningful description.
Configurable by retailer
Your voice. Your structure. Your rules.
Description-Gen can be configured to match the way your brand communicates. You define the rules, and Okkular applies them consistently across your catalogue.
Each configuration is saved as a template. Create one template per channel or marketplace — each generates descriptions to the exact spec of that platform, so the same product can have multiple descriptions tailored to where it's being sold.
One product. Three marketplaces. Three templates — each with different tone, length and structure rules.
Set the standard once. Apply it across the catalogue.
Large product ranges are difficult to manage when every description is created, checked and formatted manually. Okkular helps teams define description rules once and apply them repeatedly across products, categories and channels.
This supports consistent product copy, faster catalogue operations and fewer manual steps between content generation and export.
SEO and discoverability
Write for shoppers and search engines
Description-Gen can include relevant product attributes, synonyms and search-friendly terms so that product pages better reflect how customers search.
The goal is not generic AI copy. The goal is useful, accurate product content that improves discovery and supports conversion.
Blue shirt for men. Available in multiple sizes. Shop online.
Crafted from premium cotton Oxford weave, this slim-fit men's shirt features breathable fabric, a button-down collar, and a classic blue finish. Ideal for office wear, business casual, and formal occasions. Available in multiple sizes.
Description-Gen across segments
The right words for every product, in every category.
Every retail segment has its own language. A fashion description talks about fit, fabric and occasion. A furniture description explains material, finish and features. Description-Gen is configured per segment — so the copy always matches how shoppers in that category actually think and search.
Generate fashion relevant copy that captures fit, fabric, silhouette, colour, occasion and styling cues — written the way fashion shoppers search.
Generate descriptions that highlight construction, comfort, sole technology and style versatility — for everything from sneakers to dress shoes.
Generate copy that communicates material,features, functioanlity, dimensions and styling suggestions — helping shoppers visualise how it completes a look.
Generate descriptions that explain material, finish, size, room fit, visual style and functional benefits — in the language furniture shoppers use.
Generate copy that captures aesthetic, material, functionality, durability, dimensions and how a piece complements a space — from bedding and bath to kitchen and lifestyle.
Generate descriptions that explain application, comfort, portability, features, suitability, materials and activity relevance — for every sport and outdoor category.
Generate safe, engaging copy that highlights age suitability, developmental benefits and play value — written for parents.
Generate spec-accurate descriptions that communicate features, compatibility and key technical benefits — clear enough for both browsers and buyers.
Crafted from premium cotton-Oxford weave, this slim-fit shirt delivers understated elegance for the modern professional. The button-down collar and precise tailoring create a clean silhouette that transitions effortlessly from boardroom to weekend occasions. The breathable fabric ensures all-day comfort without sacrificing refinement.
Human-in-the-loop
AI speed with human control
Retailers can review, edit and approve generated content before exporting. This gives teams the speed of automation while keeping editorial control where it matters.
Review and edit generated descriptions before they go live in your catalogue
Regenerate individual descriptions with different rules or tone settings
Approve in bulk for segments you trust, review individually where brand sensitivity is higher
Your team stays in control — Okkular handles the volume, your editors handle the standards
Workflow Integration
Generated, structured and delivered into your workflow.
Product content only creates value when it reaches the systems your teams use every day. Okkular supports catalogue workflows through ready-made integrations, structured exports and APIs.
Ready-made Integrations
Connect with platforms like Shopify and Apparel21 through pre-built integrations.
Structured Exports
Export enriched data in formats ready for catalogue and merchandising teams.
Custom APIs
Build your own integrations using our API for complete control and flexibility.
Flexible Delivery
Deliver product enrichment, descriptions and metadata exactly where you need them.
Get started
Ready to maximise revenue by making every product discoverable?
Show us your catalogue. We’ll show you how Okkular can enrich your product data at scale and turn it into better discovery, better product content and better retail outcomes.