Visual Recommendations

Turn product images into smarter discovery experiences

Help shoppers find relevant products faster with visual recommendations, similar-product discovery and out-of-stock alternatives — powered by visual similarity, not just keywords.

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✓ Show visually similar products directly on product pages

✓ Surface in-stock alternatives when a product is unavailable

✓ Works from product images — no manual tagging required

✓ Shopify plugin and in-app recommendations both included

yourstore.com · product page

View Similar

Maroon & White Striped Tee

$35.00

Size: S M L XL XXL
Colour: Maroon · White

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Shoppers find one product they like — but can't find more like it

A shopper lands on a product that's close to what they want but not quite right. There's no easy way to browse visually similar alternatives — so they leave instead of finding something they'd actually buy.

Out of stock means a dead end

When a product is sold out, most stores show an unavailable page with no alternatives. The shopper leaves. The sale is lost — even though similar products are in stock.

Generic recommendations feel irrelevant

"You might also like" carousels powered by purchase history or bestsellers often show unrelated products. Shoppers ignore them — and miss relevant items that are actually in the catalogue.

Customer journey — without vs. with visual recommendations

Without

Sees product → Out of stock → Leaves site

With Okkular

Sees product → Out of stock → Sees similar items → Purchases

The discovery problem

Customers leave when they can't find the right product

Retailers often have the right products in their catalogue — but poor discoverability, weak recommendations and missing alternatives make them difficult to find. Shoppers who can't find what they're looking for don't wait — they leave.

Okkular's visual recommendations help shoppers discover relevant products through visual similarity — so the right products get found, whether a shopper knows exactly what they want or is still browsing for inspiration.

Works from images, not just keywords

Okkular analyses the visual characteristics of every product — silhouette, colour, texture, style — and finds what is genuinely similar, not just what shares a keyword.

Keeps shoppers on the path to purchase

When a product is out of stock or not quite right, visually similar alternatives keep the shopper engaged — turning a dead end into a discovery moment.

Surfaces the catalogue's long tail

Products that rarely appear in search results get discovered through visual similarity. More of your catalogue becomes visible — not just the best-sellers.

How it works

From product images to visual discovery

Okkular builds a visual understanding of every product in your catalogue — and uses that to surface the most relevant similar items to shoppers in real time, wherever they browse.

1

Product catalogue

Your product images are ingested from your catalogue or platform
2

AI visual analysis

Each image is analysed for colour, silhouette, texture, style and visual characteristics
3

Similarity index built

A visual similarity index is created — matching products by what they actually look like
4

Discovery surfaces

Similar products appear on PDPs, OOS pages, search results and anywhere you choose to show them

Not keywords. Not filters alone. Visual understanding — applied across your entire catalogue.

Similar styles

Let shoppers discover more of what they like

When a shopper views a product, Okkular surfaces visually similar items from your catalogue — matched by colour, silhouette, style, texture and other visual cues. No keyword matching. No manual curation required.

✓ Matched by visual characteristics — colour, shape, style, texture

✓ Works across every product in your catalogue automatically

✓ Shopify plugin adds the recommendations button to your product pages

✓ Also available in-app when reviewing products in Okkular

✓ Updated automatically when new products are added to your catalogue

Available as

Shopify plugin In-app recommendations API integration

Out of stock

Classic Orange Sweatshirt

$149.00

⚠️ Currently unavailable in your size

Notify me when back

Okkular surfaces visually similar in-stock alternatives

VISUALLY SIMILAR — IN STOCK NOW

Zip-Up Orange Sweatshirt

$139.00

In stock

Colorblock Sweatshirt

$155.00

In stock

Ribbed Orange Sweatshirt

$129.00

In stock

Out-of-stock alternatives

Out of stock should not mean a lost sale

When a product is unavailable, most stores show a dead end. Okkular automatically surfaces visually similar alternatives — so customers have somewhere to go instead of leaving your store empty-handed.

✓ Alternatives matched by visual similarity — colour, style, silhouette

✓ Turns a dead-end page into a discovery moment

✓ Keeps shoppers engaged and reduces bounce from unavailable pages

Where recommendations appear

Available where your team and shoppers already are

Okkular's visual recommendations work in three places — inside the Okkular platform for your team, and directly on your storefront for shoppers.

Okkular web app

Inside the Okkular platform, visually similar items from your catalogue are surfaced alongside each product — helping teams review, compare and understand product relationships directly within their workflow.

Any website — via plugin

The Okkular visual recommendations plugin can be added to any website. Once installed, it places a "View Similar" button on product detail pages — shoppers click it to see a popup of visually similar items from your catalogue, without leaving the page.

Shopify storefront — product & collection pages

Available on Shopify via the Okkular plugin. Visual recommendations appear on individual product detail pages, and on collection pages — where each product card can trigger the similar items popup — so shoppers can explore alternatives without navigating away from where they're browsing.

Get started

Make every product easier to discover

See how Okkular's visual recommendations help shoppers find what they're looking for — and keep them on the path to purchase.

Request a demo