10 types of content to increase eCommerce engagement
The way people shop for products has become a mishmash pathway, toggling between online and offline sources. The customer journey is far from linear, which forces brands to be just as nimble in engaging with shoppers. It’s up to brands and marketplaces to create a variety of touch points and valuable content streams to encourage […]
Tips to help you improve product catalogue search and discoverability
Imagine this, Erin has a slight obsession with sunglasses. She already owns several pairs in various colours of similar style and shape because Erin knows what suits her face. She’s on a mission to find a chic pair of tortoiseshell sunglasses online and in a few clicks she’s landed on her favourite e-tailer site. Erin […]
Understanding eCommerce product recommendation engines in fashion
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