Will AI Recommend Your Products?
For years, many retailers have treated product metadata as catalogue housekeeping. It sits somewhere between ecommerce operations, merchandising, product uploads and feed management. It is necessary, but not always seen as strategic. We at Okkular think that view is changing, if not already changed! As product discovery moves from simple keyword search to AI-assisted shopping, […]
Unlocking the Power of Faceted Search in Fashion E-Commerce
Unlocking the Power of Faceted Search in Fashion E-Commerce In the digital age, where information is at our fingertips, the way we search for products has evolved. Just as we rely on search engines like Google to find information online, e-commerce platforms need powerful search tools to help customers find the products they’re looking for. […]
Boost Sales with Fashion Product Catalogue Optimization
Mastering Product Catalogue Management in Fashion E-Commerce: How AI and Metadata Unlock Efficiency, Growth, and Customer Satisfaction In the dynamic and competitive world of fashion e-commerce, a well-organized product fashion catalogue is extremely essential. A fashion product catalogue is a digital showcase of a brand’s products that provides customers with information to make informed purchase […]