Get ready for Summers top trends.
(image credit: Aje)
Summer is days away and there is an optimistic energy in womenswear this season. The key trends your customers will be searching for online include silhouettes that emphasise drama and volume; think statement shoulders, deep V necklines, rising hemlines and mini dresses. ‘Romance’ and ‘Safari’ looks are also strong trends this season. Read below for our word tag suggestions!
#OneShoulder
Make sure your key word tags include the one-shoulder dress to pick up on this seasons hottest trend! This Summer it’s all about the shoulders, either bearing them with off the shoulder styles, or decorating them with puff sleeves or bow detailing.
Tops and dresses with shoulder ‘puffs’ or ‘blouson sleeves’ are growing in popularity, with Google Trends experiencing search volume growth for ‘puff shoulder tops’. Ensure these key words are attributed to any items featuring these details.
#SummerRomance
Romantic looks continue to appeal in Womenswear, with many retailers giving us beautiful feminine blouses in light and textured fabrics, with blouson sleeves, shirring details, in florals and paisley prints. As customers become familiar with this look, be sure to tag words such as ‘sheer’ to capture those looking for these feminine styles in light floaty fabrications.
The ‘bias satin skirt’ continues it’s popularity for another season, updated in this Summer’s hottest colours and prints.
Driven by trends for whimsy and fantasy in occasion wear, ‘fabric bow’ detailing is up-trending as a shoulder detail or cinching in waists. Feature bow details appeared on the recent global catwalks and on the red carpet at the 2019 Emmy awards, further confirming the trend and adding to it’s retail appeal. Tie your look together with a statement bow!
(image credit: Zimmermann)
#RelaxedSummerWorkwear
The ‘Linen Blazer’ and ‘Safari Jacket’ bring us this Summer’s relaxed workwear items. The ‘safari trend’ is a nice update for the customer whose style is more minimalist and pared back.
The elegance of a Safari Jacket in crisp neutrals offers a chic workwear option, with details such as multiple front pockets and self-fabric waist ties. Paired with ‘paper-bag waist’ pants, skirt or short, these items create a relaxed and sophisticated look.
Several Australian brands offer a fresh take on shirting, with cropped shirts, wrap styles in crisp cottons, and volume in the shoulder bring refreshed aesthetics to the basic work shirt.
Relaxed suiting in a soft palette of cream, olive green, soft pink, and terracotta in crisp fabrications is providing a refreshing option for workwear styles.
(Image credit Aje Instagram)
#MarigoldYellow #Pastels #Neutrals
Worn head to toe, yellow continues to trend in saturated hues. Customers may search using a range of yellow terms including ‘golden’ ‘marigold’ or ‘mango’ so ensure these tags are captured to help boost search results and sales.
Neutral and earthy palettes offer customers a harmonious palette in line with the relaxed linen styles. Earthy colours continue to trend with palettes featuring terracotta, cream, and shades of green. Layer them over one another for a pared back approach.
Customers will also be searching for pastel hues this summer, including blush pink, sky blue, and lemon. Hot pink also looks fresher this season when it’s paired with red.
#AnimalPrint #Spots #Paisley
The popularity of ‘animal prints’ continue this Summer. As this print direction gains traction and customers become more distinctive in their preferred animal print, we suggest including additional tags such as ‘zebra’ or ‘snake’ to your products.
Other print directions include palm prints and paisley prints which work back with this seasons overall ‘safari vibe’. Spots remain a strong pattern trend, as well as gingham which works especially well for resort wear and swimwear.
Our top recommended word tags for Womens Summer apparel:
- ‘One-shoulder’ dress or tops
- ‘Puff’ sleeves
- ‘Safari’ suit or jacket
- ‘Paper bag waist’
- ‘Yellow’, ‘Mango’, ‘Marigold’
- ‘Spot’ and ‘Gingham’ print
- ‘Animal print’ ‘Snakeskin’ ‘Zebra print’
Fossick Trends is a marketplace where Designers can search and shop for on demand ready-made trend reports. Downloadable PDF’s covering Womenswear, Menswear, Kidswear, and Accessories.
For more information regarding Fossick Trends, Check out https://www.fossicktrends.com
Contact Lyndal Wallis: lyndal@fossicktrends.com
