Meta Data Generation with Tag-Gen by Okkular® Now Available on SAP® Store

By integrating with SAP Commerce Cloud, Tag-Gen solution delivers AI-assisted product catalogue meta data generation to customers

Melbourne, Australia — August 18, 2022 — Okkular® Pty Limited today announced that its Meta Data Generation with Tag-Gen solution is now available on SAP® Store, the online marketplace for SAP and partner offerings. Tag-Gen integrates with SAP Commerce Cloud and provides customers with the ability to optimise product catalogues with rich descriptive meta data.

“Data is the new oil and Okkular’s Tag-Gen provides fashion retailers using SAP Commerce Cloud the ability to easily mine the meta data associated with their products in their product inventory using AI and add it back into SAP Commerce Cloud,” said Abhishek Vohra, CEO of Okkular. “With this meta data enabling and resulting in better product discovery, businesses that use SAP Commerce Cloud can boost sales and save time and costs.” 

Okkular’s Tag-Gen also helps retailers that use SAP Commerce Cloud to:

  • Generate SEO-optimised alt-tags and product titles that enables them to maintain SEO-optimised storefronts
  • Create attribute synonyms and product category taxonomy mappings that enhance product discoverability
  • Create custom colour palettes that allow retailers to add relevant and current colour search filters
  • Audit generated attributes quickly to ensure a high degree of accuracy with the meta data

SAP Store, found at, delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,000 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree.

Okkular is a partner in the SAP® PartnerEdge® program. The SAP PartnerEdge program provides the enablement tools, benefits, and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. 

Okkular participated in the SAP.iO Foundry program in Singapore, which helped it integrate its solution with SAP Commerce Cloud and become part of a curated ecosystem.

About Okkular Pty Limited

Okkular is an award winning Australian-based AI-enabled product enrichment and discovery platform. Okkular’s vision is to automate the currently manual processes in e-commerce using AI. It enables retailers, brands, and marketplaces to integrate and enrich the products information/descriptions directly from the images to boost discovery. It further leverages this information to drive personalisation by way of visual search and style recommendations.

Okkular is a registered trademark of Okkular Pty Ltd in Australia. All other product and service names mentioned are the trademarks of their respective companies.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

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Contact Ashwin Rao, CTO Okkular at